ECR House & Garden Show, Set to Shine in 2017DURBAN
In 2017 the East Coast Radio House & Garden Show will wow audiences from across the country for a record 37th consecutive time, bringing with it a host of innovations.
The company has renewed their title sponsorship with KZN’s radio station, East Coast Radio, taking the relationship into its 14th consecutive year.
In addition, Durban’s own Cairey Baxter-Bruce joins the team as Show Director. She brings considerable know-how from her time at Decorex as their General Manager and later, Business Development Manager, as well as her own event consultancy b² Event Solutions. She has travelled extensively to Verona, London, Birmingham, Paris and New York in search of the cutting edge in today’s décor and design market.
The ECR House & Garden show is an institution, said Baxter-Bruce. I can’t wait to bring a fresh edge and exciting features to a show that’s been a South African benchmark for so many years.
“We started the event on the beach front in 1979,” said show owner Clive Shedlock. “Back then we had 25,000 people visit over 10 days, next year we expect 90,000.”
The show is estimated to contribute R100 million in business to the local economy, with an estimated audience reach of over 12 million people nationwide. As an indicator of demand for 2017, exhibitor sales have been opened early to cater for unprecedented interest.
“I believe we’ve continued to grow because we’re constantly innovating,” said Shedlock. “Welcoming Cairey to our team is a brilliant move forward for us. She’s bringing a lot of new ideas that we can’t wait to unveil this year.”
Today, the event boasts over 450 exhibitors across a host of categories including, décor, DIY, gardening, children’s accessories, food, kitchens, bathrooms, technology, Homegrown Design, outdoor, leisure and travel.
“Watch this space,” said Baxter-Bruce on the surprises that 2017 will bring. “This year’s event will feature more décor with emphasis on furniture, accessories and design inspiration, an enhanced culinary experience and a bigger focus on home-grown and handmade creativity.”
“We started the event on the beach front in 1979, Back then we had 25,000 people visit over 10 days, this year we expect 90,000.” Clive Shedlock - show owner